Genre Replication

The song that my group and I have chosen is Fourth of July which is based in the pop genre, as it is a very popular song and many people are aware of it which is a important characteristic in the genre. The song follows a four by four count, which is the beat that songs need to follow, to be a part of this genre. The audience demographic for this genre is typically between 16-25 year olds, this age group tend to spend around 180 minutes daily average listening to music. The song fourth of July, audience demographic is more for people, who have struggled with the loss of a loved one, whether that be death or drifting, it can have the same connotations as each other so it can reach a wide demographic meaning a larger audience is reached, which is the same as a the pop genre. 

The key audience demographic for Stefan Stevens is people ranging from the age of 16-35 who have suffered a loss of anyone, which means his audience is very large, which is like the pop genre, which is why it falls underneath this genre, rather than others. 

In the pop genre, the lyrics are normally about love or relationships, which Stefan Stevens is referring to, he is relating to the loss of a person in any form of relationship and how it can affect people. Music genre is normally conveyed through the dressing and setting of the music video, which in this case is mainly set in a graveyard. Pop music videos are often themed with bright colours and bold colours, which is like what we have done, when there is a positive vibe, we have the actors in bold colours, whereas when there is a sad or change in atmosphere the actors are wearing black, to symbolises the change in emotions. The reason artist follows the conventions of a genre is so that the audience can become familiar with a particular genre, as they would get used to recognizing the different conventions within a genre. It provides a structure that the audience can understand. 

The chorus is repeated several times alongside two or more verses giving enough time for the music video to create a narrative and tell a story to the audience, so they understand the deeper meaning behind the song which is usually love and relationships. Majority of the music videos in the pop music genre use very similar camera shot such as close up shots to show the artist emotions and helps emphasis the lyrics

The process that most pop artists use to brand or promote their products is as follows:

• Build a website – then in all social media platforms, the artist can promote it. 
• 
  Get on playlists - Playlists on platforms like Spotify and Apple Music are now popular ways that fans of specific genres and artists discover new music. These streaming platforms are the new record stores where fans share new music they’ve found
• Create content for social media - Tiktok is now a significant platform for discovering new songs. Artists who want their music to find new listeners can see if they can create content that is native to Tiktok using their track.
• Reach out to local radios, blogs and podcasts
• The artist that produced the song that we have chosen, has done all these points to promote his songs, his most popular song is fourth of July (the song we chose) with over 65million streams on Spotify, which was discovered by fans through the use of social media. 

The picture shows his instagram, which shows how he presents himself to his audience members, he does not seem to post many pictures of himself, but rather of other and him trying to promote others accomplishments. Showing that he is respects his colleagues and does not want to get famous through confrontation with other artists. It is very bright which is a common characteristic trait in this genre of music, as the artists try to capture the audience member eye, while on social media which influences them to find out more about their music and the story behind it, leading to an increase in stream, which is why pop music is the most common genre.