Representation in Music videos
Conventions of a Music video General Conventions; Pop music videos are all about the artist trying to sell the song to the audience. Typical elements in pop videos include: lots of bright colours, make-up ad props. This is different to indie tock as indie rock usually contains dark colours or tone, make-up or props. The pop music to go with videos, usually include happy music and a lot of dancing. The mise-en scene usually includes bright colours, lights, lots of makeup, fashion accessories. The editing usually includes tints and filters to boost colours, photoshopped artists so they look perfect. Gender - Women: In music videos females are represented in a different way to men, they are often sexualised wearing skimpy clothing etc. This is often to appeal to the male viewers reinforcing Mulvey's theory of the "Male Gaze". The "Male Gaze" is a concept that deals with how audiences view the people presented, even though the male is gaze is thought to be relate...