Social Media

What is the purpose of an artist social media page? Why are they used?

Social media platforms are the new way for artists to develop and connect with their fanbases. Over the years, we have seen artists utilise platforms like Twitter, Instagram, TikTok Youtube, and Facebook to generate a greater audience.  Social media continues to give musicians the opportunities they previously could only have through record companies. The various social media platforms give artists the ability to reach a wider audience than ever before. Since so many people use these platforms, bands, solo artists, and musicians can reach these potential fans if they use social media to their advantage. Social Media is a place where artists can promote their new musical products such as an upcoming tour or new album, this is so they can have a close interaction between their fans, making announcements more personal. They can use social media such as instagram to promote not just their own products but other celebrities on their stories for example Harry Styles would help promote Lizzo's new music, especially if he is a feature on the single. Tiktok is a new upcoming platform which makes it easier for artist to promote their new songs as they have up to 3 minutes to play a video. 

Deconstruction of social media pages:

Pop Genre:

• Taylor Swift has used her social media platform such as Instagram to help promote her new album. The most recent posts include snippets from her new music videos especially for her new song All too Well and I Bet you think about me. She has over 150million followers meaning she has a large fan base, so it is easier for her to promote her new projects such as Red (Taylors version). All her instagram stories are based around her albums theme, to maximise her promotional methods. 
• Taylor Swift is a mainstream artist, meaning that a lot of her publicity, is done by her management. However, at the moment it is just Taylor Swift is in charge of her image as she is an independent artist, meaning that using social media platforms such as TikTok's and Instagram, is her main form of promotion. 
• There is a red undertone in majority of her pictures due to her new album being called red and based around the colour. Also, all her pictures include a red item. 

RnB Genre:

• Alicia Keys is a RnB artist. She has a new project coming out 10th December, this is the first thing you see when you click on her Instagram page, this is to help draw audience attention and help promote them to buy the new project. 
• The second line in her Bio, is promoting her new single - which shows that her management have control over her account as they are trying to maximise her platform. 
• Her instagram page has all black stories and a lot of her recent post have a black undertone or object within the picture, helping to keep her profile within the same theme. This givers her profile a neater look.

Rock Genre:

• Bon Jovi has 1.5 million followers, which is a lot for someone apart of the rock genre, as it is not the most popular genre. 
• On his instagram page he is trying to get his audience to buy tickets to his new tour. He is also trying to promote his new merchandise. 
• As the rock genre is very open to a lot of artist there is no specific conventions that are used on their instagram or other social pages, each of his post are different to help either promote his own projects or to keep his fans involved in his life.