Music Genre - Reflection

Name of new artist: Amber Blue 

Genre: Pop genre

Codes and conventions to help signify the artist in pop genre:

- The artist will be portrayed as happy, enjoying and content with life - as this is very common in the pop genre, as a lot of their fanbase in below 18s and many pop artist want to portray, a "perfect" life. Artists are clothed in fashionable, stylish and mainstream outfits .

- The lyrics are normally based around love or relationships. Often bands express the unity associated with teens, which is the main target audience for this genre. Music genre is normally conveyed through the video dressing and setting. Pop magazines are often themed with bright and bold colors which are normally associated with positive vibe .

- The reason artist follow the conventions of a genre is so that the audience can become familiar with a particular genre, as they would get used to recognizing the different conventions within a genre. It provides a structure that the audience can understand.

The merchandise is based around a simple design of a plain black hoodie with hello written on top of it. Matching the name of the song. 

Audience theory 

• The demographic is stereotypically people aged around 16- 24 years old. 
• Blumber and Katz uses and gratification theory based around 4 main aspects:
• Surveillance - information useful for living - this can be associated with hip hop and rap music asa it helps inform use about the real life and issues that surrounds us. 
• Personal relationships - using media for emotional and other interactions- links to pop music - allows users to find appropriate music depending on the mood they are in. This relates to the genre my music video will be based upon. 
• Personal Identity - finding yourself in the lyrics - means that when listener plays a specific song, the lyrics have deep meaning to them, suggesting that something may have happened in their life
• Diversion - escape from everyday problems and routine - usually more fun and upbeat as lyrics will have nothing to do with normal life. Allowing people to escape their problems. 

Clean edit of song - Hello 

Hello, it's me

I was wondering if after all these years you'd like to meet

To go over everything

They say that time's supposed to heal ya

But I ain't done much healing

Hello, can you hear me?

I'm in California dreaming about who we used to be

When we were younger and free

I've forgotten how it felt before the world fell at our feet

There's such a difference between us

And a million miles

Hello from the other side

I must've called a thousand times

To tell you I'm sorry for everything that I've done

But when I call, you never seem to be home

Hello from the outside

At least I can say that I've tried

To tell you I'm sorry for breaking your heart

But it don't matter, it clearly doesn't tear you apart anymore

Hello, how are you?

It's so typical of me to talk about myself, I'm sorry

I hope that you're well

Did you ever make it out of that town where nothing ever happened?

It's no secret that the both of us are running out of time

So hello from the other side (Other side)

I must've called a thousand times (Thousand times)

To tell you I'm sorry for everything that I've done

But when I call, you never seem to be home

Hello from the outside (Outside)

At least I can say that I've tried (I've tried)

To tell you I'm sorry for breaking your heart

But it don't matter, it clearly doesn't tear you apart anymore

Ooh-ooh, anymore

Ooh-ooh-ooh, anymore

Ooh-ooh, anymore

Anymore

Hello from the other side (Other side)

I must've called a thousand times (Thousand times)

To tell you I'm sorry for everything that I've done

But when I call, you never seem to be home

Hello from the outside (Outside)

At least I can say that I've tried (I've tried)

To tell you I'm sorry for breaking your heart

But it don't matter, it clearly doesn't tear you apart anymore

Ideas for Digipak:

Pictures of the artist 

Lyrics of the song being used 

Information about the song and when it was written 

An explanation about the music video.

Instagram draft: