Year 13 - Music video

FINAL DIGIPAK   

 

 

  Critical reflection How do your products represent social groups or issues?  For the musical promotion package, (which included a music video, digipak, and social media page), we decided to film a music video in the style of a narrative-based music video, which followed a non-linear style. Our music video follows a protagonist who has experienced the loss of her friend. We wanted to portray an important message through our music video.  Dealing with a sensitive issue such as grief can be very hard to work through, especially due to the problem sometimes being swept under the rug, meaning if someone appears to be upset about the death of their friend they appear to be “weak” in the eyes of society. The song “Fourth of July” represents the emotions of death and how it can be hard to move on from, especially from a young age. The social issues that the music video represents outline how society disregards how death may impact the friend of the deceased person, as they...

Some of the editing techniques that we are planning to use includes the following: Montage - A video montage is a series of images or shots that are edited together to create a sequence. These also help to convey larger information over a shorter period. Montages can also be helpful to showcase the passing time or to showcase story development, which relates to our music video, as it flashes back and fourth between the past and the present time, which is the friend trying to move on. By using a Montage, the storyline can follow a non-linear narrative structure which is when the story is not told in chronological order, which will help keep the audience engaged with the video, as the storyline will not be predictable. This was our main editing technique, as a lot of time and skill must go into it to help make sure that the narrative can be figured out easily and that the story is clear, and not too confusing for the audience to follow. We made sure that the storyline was easy to follow...

Our digital will include a picture of the main character, as it will help the audience recognise her in the music video, knowing that the storyline is based around her and her path to move after her friend has passed away. We took multiple shots, using a Canon Camera, to help get a professional effect. We chose this location (the cemetery and a bench) as this is where the most emotions will come from. The lighting will be dark, to help connote the right emotions across to the public. The Canva presentation is showing you the options that we are going to be choosing from for our digipak. Design by maddison de napoli